A few weeks ago Pinterest announced the release of their Search Ads. While the new format is not yet available to brands and it's still in alpha testing phase, brands should be prepared to tackle the question of search and social integration as well as be prepared to think through how and why the new format should be part of their strategy.
Category: Social media
Instagram Stories | Should you be trying to be everything to everyone?
Instagram has released Instagram Stories this week and below you have the Social@Ogilvy POV on the implications of this for brands. But what is more fascinating to me is looking at how social media platforms become less and less differentiated by day. And what the impact of this trend could be longer term on the users' online behaviour.
What To Do In A Post Reach World |FeverBee SPRINT 2016
In February, Jai Kotecha (Head of Digital, Social and Content at Ogilvy PR) and I attended the SPRINT conference organised by FeverBee, where we discussed about the evolution of the community manager in a post reach world.
How to make your paid social media strategy work: an ‘always on’ approach
For those who work in social media the ‘always on’ reference would sound very familiar, as it is heavily used term from a social content planning perspective. The approach typically refers to developing a content strategy that consolidates the overall key messages that a brand wants to communicate through an ongoing stream of social content. What we decided to do is to extend the ‘always on’ concept to a paid social media approach
How to Test Social Data Accuracy: Self-Reported vs. Third-Party Data
So how do you test social data accuracy and how do you decide if third party data might be a better choice to reach your audience across a social platform?
7 Things I Learned about China
It's been an amazing learning and discovering experience and I would highly recommend spending one year in China. Although Shanghai is the most international city this country has, and not a reflection of the entire country; so you have to try and visit the rest of the country and interact with people from outside as well.
Daniela.Digital 