A few weeks ago Pinterest announced the release of their Search Ads.

While the new format is not yet available to brands and it’s still in alpha testing phase, brands should be prepared to tackle the question of search and social integration as well as be prepared to think through how and why the new format should be part of their strategy.

I’ve put together a POV to very briefly address some of those questions – with more to follow on the search integration aspect.

First published on Daniela Badalan’s LinkedIn profile.