In February, Jai Kotecha (Head of Digital, Social and Content at Ogilvy PR) and I attended the SPRINT conference organised by FeverBee, where we discussed about the evolution of the community manager in a post reach world.

Both having gone through the early days of community management where getting a like was the ultimate measure of success in social media, it was very interesting to look at the impact of the ‘post reach’ world on community management. Going from managing and building communities to becoming CRM specialists and paid social strategists.

First published on Daniela Badalan’s LinkedIn profile.